As the phoenix: a new design city resurrected
Commercial spaces and restaurants in a magical atmosphere under the "Sky" ceiling. Imaging: 3DEVISION
Inner square
These days, accelerated construction is taking place in the suburbs of Jerusalem to design a city like no other in the world, designed by the international architect Shlomo Gartner. The design city project is located near the main traffic axis from the center of Jerusalem to the Dead Sea area, which is a unique tourist area thanks to its special geographical and climatic conditions.
Israel’s Design City is a unique project of mixed uses, which mainly includes commercial space for design stores with a commercial space of about 50 thousand square meters within a built complex of about 100 thousand square meters. This is an unprecedented scale, which enables the positioning of the project as national with additional areas of work areas for designers, a conference hall, conversion areas and a boutique hotel – all within a relatively limited area, next to serve the main commercial purpose.
A perimeter wall separates the desert space from the inner streets. Imaging: 3DEVISION
The design city from the outside
Alongside the commercial activity and integrated with it, the Design City project will operate as a center of culture and entertainment. Performances of various levels and scopes will be staged in the open spaces, especially in the space of an indoor square inspired by St. Mark’s Square in Venice, and in the commercial spaces designed by the inspiration of the Venetian Hotel in Las Vegas. In the magical atmosphere of the square, which combines commercial spaces and restaurants, with unique lighting conditions under a high “sky” ceiling, music shows will be hosted alongside the serving of food and drinks, which will be a new and different level compared to any other performance space.
The physical extent of the built complex, with a length of more than 400 meters in length and more than 110 meters in width, constitutes a design planning challenge to create a characterization of a design “city” in the surrounding non-urban space. The special operating conditions for Israel, i.e. a controlled space, led, among other things, to the planning and design of an urban complex surrounded by a wall with towers and gates. The perimeter wall separates the outer desert space from the interior spaces of the streets and squares, which combine shade vegetation, bodies of water and shaded passageways of arcades on the upper levels, overlooking the ground level.
A built complex of about 100 thousand square meters. Photo: Design City
The design city from the outside
Protective spaces surround the built complex and accompany the internal access and traffic roads and the development wall of the level differences to the peripheral roads and streets. The design city has two main entrances with entrance plazas, to which guests will arrive by buses, taxis or private vehicles – one in the west with direct access to the main level, and the other with access to the covered parking level, which extends to the entire length and width of the building.
The legendary architect’s sources of inspiration as a creator and artist for the design city, together with the team that works with him, include the environment, the landscape, the climate and the cultural heritage of the project space, but also the vision of the future of the space and our perception of the future of the people, the state and society in Israel as a progressive society In relation to the world is developing, growing and crowding. The specific entrepreneurs in the Design City project and their physical and economic vision also have a significant part in the formation of the project.
The inner square is inspired by St. Mark's Square in Venice. Imaging: 3DEVISION
Inner square
The design stores will occupy an area of approximately 50 thousand square meters. Imagery: 3DEVISION
Visualization of a design shop
Already during the time of the Hasmonean kings and King Herod, the area around the Dead Sea and the Judean desert was a recreation and relaxation area, and palaces, gardens full of shade trees, pools and water canals were built there. All of these were consolidated with the construction in the administrative-spiritual center in the midst of Jerusalem into a rich material culture, documented in archaeological reconstruction records. These centers of material culture developed by sharing knowledge and mutual influences with the classical Roman-European material culture, but also while maintaining design uniqueness based on the climatic-scenic conditions of this desert space in Israel. The remains of this material-historical culture were one of the sources of the design influence of the Design City.
“Leading the planning of a huge project, bearing the title ‘The Design Capital of Israel’, is a unique and challenging process, especially at a time when lifestyle habits of consumption and activity in general are changing from the physical space to the virtual space,” says Shlomo Gartner about the Design City. “The operation of a huge shopping and entertainment center on a national level must be based on being an experiential, romantic, exciting and inviting space for repeat visits. The physical architectural construction, with its open spaces and sources, constitutes the infrastructure for a variety of complementary elements, such as diverse vegetation, flowing water, background music , artists in local street shows, a central performance stage, booths and seating areas along the streets and squares. Everything will merge into a special atmosphere, which develops and changes throughout the day and week, in which the creativity of planning and design and the creativity of operation and management are combined.”
“Leading the planning of a huge project, bearing the title ‘The Design Capital of Israel’, is a unique and challenging process, especially at a time when lifestyle habits of consumption and activity in general are changing from the physical space to the virtual space,” says Shlomo Gartner about the Design City. “The operation of a huge shopping and entertainment center on a national level must be based on being an experiential, romantic, exciting and inviting space for repeat visits. The physical architectural construction, with its open spaces and sources, constitutes the infrastructure for a variety of complementary elements, such as diverse vegetation, flowing water, background music , artists in local street shows, a central performance stage, booths and seating areas along the streets and squares. Everything will merge into a special atmosphere, which develops and changes throughout the day and week, in which the creativity of planning and design and the creativity of operation and management are combined.”
Remains of material-historical culture as a source of influence. Photo: Design City
Architectural construction
Gartner brought to the Design City project the extensive experience he gained in dozens of projects in Israel and the world in a wide variety of fields and subjects, starting with the concentration of multidisciplinary planning teams to design master plans and urban, district and metropolitan outline plans for the planning director and other parties; Planning of unique projects such as a master plan for artificial islands in Israel’s maritime space; A bi-national master plan for Israel and Jordan for the Valley of Peace (the canal of the seas) from Eilat to the Dead Sea; Master plan for the Jerusalem metropolis for the year 2050; Master plans and urban development for employment complexes, hotels and large mixed uses; Large projects in the fields of trade in Israel and abroad; The hotels, including the well-known hotels in Eilat – Queen of Sheba, Dan, Harrods, Magic Palace and others; Large projects of dedicated industry, employment complexes, residences and mixed-use complexes.
Architect Shlomo Gartner in the future design city. Photo: Design City
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